Non-fungible tokens will receive the first 86 thousand online ticket buyers for the premiere of the film, which will take place on December 16
American cinema chain AMC, together with Sony Pictures, will distribute NFT tokens based on the movie "Spider-Man: No Way Home" for free. One of 108 tokens will receive the first 86 thousand online ticket buyers for the film's premiere on December 16. This was announced on Twitter by AMC CEO Adam Aron.
To take part in the drawing , you must be a member of one of the AMC loyalty programs (Stubs Premiere, A-List and Investor Connect). NFT tokens will be distributed only to those users who bought tickets on the website of the cinema chain or in the mobile application, attended the premiere screening of the film on December 16, and did not cancel their reservation. The NFT distribution will begin on December 22nd and run until February 8th.
Aron later wrote that NFT's announcement of Spider-Man: No Way Home caused traffic to skyrocket to an all-time high. As a result, the chain of cinemas sold all tickets for the first screening of the film. Also, the head of AMC apologized for technical problems that may have been observed due to the high load.
In mid-November, AMC began accepting Bitcoin, Ethereum, Bitcoin Cash, and Litecoin as payments. In the future, the company will add the ability to accept payments to Dogecoin.
AMC Entertainment owns about 1,000 cinemas in the United States and Europe. Despite the growth in revenue, in the second quarter, the company's losses amounted to $ 344 million. It was able to resume the work of all its cinemas only at the end of June this year.
In early 2021, AMC was on the verge of bankruptcy due to quarantine restrictions. Many cinemas have been closed and studios have postponed premieres of their films. However, social media users sparked a surge in the value of several stocks, including AMC. As a result, the network was able to place additional securities, raise funds and avoid bankruptcy.