Digital cards of all players of 16 football clubs of the league appeared on the marketplace
The Russian Premier League has announced the release of NFT tokens tied to the digital cards of players of all 16 football clubs in the league. To this end, the league entered into a partnership agreement with the Sorare marketplace. The digital cards of the league players are already available on the marketplace.
The RPL noted that the total audience of football fans in Russia exceeds 1 billion TV viewers a year and 10 million fans in the digital space. The partnership with Sorare will allow the league to receive an additional source of income, and the marketplace will increase its audience and geography of coverage, they added to the RPL.
The total turnover of Sorare cards in Russia since January 2021 has been USD 7 million, a monthly increase of 23%. In total, Sorare has 40 thousand users from Russia.
In mid-November, interest in non-fungible token technology (NFT) reached an all-time high. Google users are more interested in the NFT field than in the spring and August of this year, when there was a surge of interest in non-fungible tokens.
HarperCollins, which publishes the explanatory dictionary of the English language, has recognized the acronym NFT as the word 2021.