188 non-fungible tokens to be distributed to employees and customers of a Chinese fast food chain
Fast food chain McDonald's in China has released a collection of 188 non-fungible tokens (NFT) to celebrate the 31st anniversary of the opening of its first restaurant in the country. Big Mac Rubik's Cube NFT tokens will be distributed to McDonald's employees and customers using the Conflux blockchain.
The controlling stake in the Chinese McDonald's is owned by the CITIC Group, the state investment company of China. The release of the NFT took place despite a complete ban on cryptocurrency transactions imposed at the end of September by the People's Bank of China. The use of digital assets in the country is now equated to illegal financial activity.
In April, McDonald's French subsidiary issued its own NFT tokens. Then the network issued 20 non-fungible tokens that could not be purchased. They were raffled off on social networks for the successful completion of contests.